eyadbatshon

About

About Me
I’m a creative director with global experience driving award-winning brands across platforms and through the growth of diverse, innovative teams.
A skilled ability to understand a product resulting in dynamic and memorable product recognition via all design aspects. Unique combination of creative talent with excellent business acumen and organizational skills, Effective communication with management and team Leadership ability.
Creative
10+ years digital and traditional brand development, 4+ years creative direction for interactive and cross-platform media, brand marketing strategy, advertising and brand campaign strategy, business development pitch and presentation.

Specialties

Creative Director
Copywriter
Art Director
Graphic Designer
of integrated media
(print, photography, electronic/internet, direct mail, packaging design, signage)
Creative consultant.
Creative strategic marketing communication solutions to reinforce
brand name identity and licenses
Print Production/all phases of color/b/w/digital print production
Computer proficient in software applications
Label/Brand naming
Media strategy and placement
Management and lead creative team and employees

Eyad Batshon’s Experience

Creative Consultant

Eyad Batshon

January 2010 – Present (2 years 3 months) Middle East & North Africa

I’m a creative director with global experience driving award-winning brands across platforms and through the growth of diverse, innovative teams. A skilled ability to understand a product resulting in dynamic and memorable product recognition via all design aspects. Unique combination of creative talent with excellent business acumen and organizational skills, Effective communication with management and team Leadership ability.

Creative Consultant

brandenite

Partnership; 11-50 employees; Marketing and Advertising industry

October 2009 – Present (2 years 6 months)

Company Industry: Advertising and Branding

Creative Director

Aquamedia Advertising

March 2008 – September 2009 (1 year 7 months)

Creative Director to inspire the creative team and oversee all creative output. Strategy and concepting from project inception throughout project lifecycle. Working with the Traffic Manager to oversee All projects for Arab Bank plc., Marketing, ATL, BTL, Video, International, Special Designs, Product development and Site development. Articulating and evangelizing a forward looking vision, and sequentially delivering results against that long-term vision. Collaborating with the marketing department at the Arab Bank and articulating thinking behind usability recommendations. Mentoring design team, translating wireframes and information architecture, keeping up with best practices online and maintaining knowledge of competitive solutions. In addition, competitive site analysis, and expert site reviews to define project strategy.

Branding Consultant

Black Iris Publishing

February 2006 – February 2008 (2 years 1 month)

Design/Creative

Branding Consultant. Current project establishing new corporate identity design with applications on corporate identity, Internal identity, all promotion collateral.
Founded the team of Black Iris Production agency, creating the first Wedding catalogue and Creating corporate identity for Itijahat magazine logo and identity.
Produced, art directed and designed ad campaigns pioneering fashion advertising with an editorial approach. Worked closely with photographer Mobarak Robina developing and establishing the Wedding Image of the wedding catalog reinforcing brand image. Designed graphics and collateral for fashion, Cosmetics and jewelry. Strategically directed advertising media placement.
With couples life magazine Created identity & graphic design, national & international advertising campaigns, direct mail, promotion, branding. Art directed renowned roster of photographers & illustrators. Produced photo
shoots, locations, print production. Effectively maximized budgets.
Created corporate identity re launching the magazine logo and identity.

Senior art director

Elite Advertising

January 2004 – February 2006 (2 years 2 months)

Design/Creative

Senior art director working directly with the Account Manager. Advised and art directed national advertising campaigns for Novo Nordisk a leading company dealing with innovative products for people with diabetes, implemented and enforced many graphic communication standards, created and produced integrated marketing communication solutions to reinforce brand name identity. Developed label names and designed graphics For Nabil Foods on of the biggest names in Jordan, supervised most visual material locally including print advertising, promotions, packaging, (direct mail /catalogues, posters, invitations), in store design materials, special projects. supervised agency work and print production.

Art Director

Front Row productions

January 2002 – January 2004 (2 years 1 month)

Design/Creative

Art Director. Concept & follow through of magazine Design. Creating and maintaining concept design and strategy. Selecting renowned roster of photographers, illustrators, models. Photo shoot/production and print production.
Created corporate identity re launching the magazine logo and identity.

Senior Designer

TBWA/RAAD/DAJANI

January 2001 – January 2002 (1 year 1 month)

Design/Creative

Senior Designer for largest advertising agency at the time in Jordan (Middle East). Created and wrote advertising campaign for Middle East Auto motive company “OPEL” Introducing New Marketing Methods and strategies. As a result, agency retained their highest Sales and prestigious client. Created advertising campaign concept and their Logo “TELEPHONO introducing the first Motorola Dealer in Jordan. Client is now one of the biggest names in Telecommunication Market. Pitched and won new lucrative accounts including Almarai Industries. Copywriter for most accounts.

Eyad Batshon’s Education

Academia Italiana del’Arte

Master Diploma, Industrial Design

1999 – 2000

Academia Italiana del’Arte

Diploma Fine Arts, Major Interior Design

1996 – 2000

National Orthodox school

1990 – 1996

Honors and Awards:

Pan Arab Award 2009
Third Prize http://www.arabbank.com
Banks Consumer Category

Jordan Advertising Award 2005
Gold Award (Opel Vectra Launch)
– Silver Award (Fiat Ad Campaign)
Press Category Automotive & Automotive Accessories Award

Jordan Advertising Award 2003
-Bronze Award (Escalade 2003 Launch)
Press Category
Automotive & Automotive Accessories Award

Jordan advertising Award 2001
2001 Jordan advertising awards

-Gold Award (Telephono Ad Campaign)
Press Category Telecommunications Services

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